Add emoji to linkedin post7/2/2023 ![]() ![]() Capitalize the first letter of your hashtags and add the # symbol before any keywords or phrases.For instance, as an email copywriter for SaaS companies, you can combine hashtags general hashtags like #Marketing, #CopyWriting and #Copywriter with specific ones like #SaaSCopyWriting and #EmailCopywriter.The general hashtags will attract users with a general interest, while the niche hashtags will attract people searching for specific topics. Use a combination of general and niche hashtags in your posts to improve your reach.Although there's no set limit, LinkedIn recommends using 3 hashtags. If you want all my best thinking on LinkedIn, that’s the place to look.Here are some tips to keep in mind when using hashtags on LinkedIn: This article was based on one of the slides from my LinkedIn Leaders Playbook course. That’s my formula for writing my short-form LinkedIn posts. If we put all of the above together, we get the LinkedIn post embedded below. See my article about creating and using branded hashtags. I like to stack mine vertically, to aid readability. LinkedIn themselves suggest using no more than 3 hashtags per post, so that’s what I use in mine. Keep your brand colours, fonts and other assets consistent, so that your content maintains the right “shape”. Use images that are 1200×630 pixels, as these dimensions work well for LinkedIn, Twitter and Facebook alike. If your content is a campfire, you want people to huddle around it, warm themselves up and share their stories – that commenting is what builds your community. A question or opinion is a good way to do this, and I like to accompany my questions with an emoji.Ĭonversation is what drives the visibility of your content, so think about ways that you can get your audience to share their thoughts. Don’t be a brick in someone’s tag wallĪim to end by prompting the reader to engage with your post. It’s a handy feature for getting someone’s attention, but it’s often overused.ĭon’t annoy people! As above, no one wants to be a brick in someone’s tag wall. Tagging means writing the symbol followed by someone’s name, to send them a notification that they’ve been mentioned in a post or comment. Remember that people will prefer to get the content on the platform they’re currently on (LinkedIn) rather than being dragged away somewhere else (your website). ![]() (full stop) OR Windows- (semicolon)Įmoji shortcuts for Mac (white) and Windows (black)Īlthough links in LinkedIn posts aren’t penalised the way they used to be, you shouldn’t use that as an excuse to stuff links in everywhere. You can insert emojis on macOS and Windows by using these key combinations: But you can use emojis instead to achieve the same effect. Old Android devices may not be able to display the characters.īe careful not to render essential info in such formatting, in case the audience can’t consume the message.Īgain, rich-text formatting isn’t possible in LinkedIn posts, so normal bullet lists aren’t going to work.Screen readers may not be able to read the characters.You can use free services such as YayText to generate faux-bold and faux-italics for insertion into LinkedIn posts (and other plain-text fields), but there are a couple of problems with this: Rich-text formatting is not possible, so ALL CAPS are a good way to indicate subheadings within the post. We have 3000 characters (~520 words) to play with, which is a significant increase on the previous limit of 1300 characters. I continue with short sentences and paragraphs that are no more than 3 sentences long. Google now indexes LinkedIn posts, so think of the headline as though it were the title of a short blog post. That’s a good signal to the LinkedIn algorithm to say that the post contains something of interest that would be worth showing to others. It should encourage clicks of the “see more” link, to make people read the rest of the post. The headline must relate to what follows. I start posts with an emoji and a short headline. ![]()
0 Comments
Leave a Reply. |